Not everyone jumped on board the social media marketing train, but it’s not too late as a small business owner to leverage social media to grow your business. Fast Company interviewed Shama Hyder Kabani about what small business owners can do to harness the power of social media.
If the information online is overwhelming, Kabani’s recommendation might be helpful as a starting point:
Which social media sites do you recommend for people who feel overwhelmed by the choices in social media?
The three websites that I recommend to people are Twitter, Facebook and LinkedIn.
The reason I recommend these is because they’re the three biggest sites. But it’s also because there are a lot of little niche sites out there. What I find is that the people who are on those little niche sites—there’s Foursquare, Plancast and other things that are always popping up—they’re early adopters that are more likely than not to actually already be using these three main sites. So if you set your target on Facebook, Twitter and LinkedIn, you’re essentially going to be able to reach the same people that you would with the smaller sites.
Kabani hits the nail on the head. Learn everything you can, and practice; build up a following and a network on all three sites, and you’ll see increased web traffic. Keep in mind, the more traffic you get to your website, the more product orders or requests for services you’ll receive. That’s exactly what your competition is doing.
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