You may be stuck trying to think of ways to leverage Facebook and Twitter for your growing small business. If you’ve been in business for a short time, you might be going down the path of trying to think of your own original ideas for everything. When you’ve owned a business for some time, you soon learn that there’s no need to reinvent the wheel. In fact, you may waste valuable time and money doing so. It’s much better to improve upon what’s already been done successfully, and the social media realm is no exception.
The Seattle Times published a story, Retailers jump on social media bandwagon with Facebook, Twitter, which profiles the strategies used by retailers to boost sales using social media. According to the article, some tactics used were:
• A chance to win weekly prizes
• Talk about upcoming events
• Discussions about products
• Conversation about problems
The Seattle Times reports, “Forrester Research, a Cambridge, Mass.-based technology research firm, figures about 70 percent of retailers are on Facebook or MySpace, and more than half are on Twitter.”
Mike Gatti, executive director of the Retail Advertising and Marketing Association, a division of the National Retail Federation shares this advice:
“You can’t just set up a Facebook page and that’s the end of it,” Gatti said. “You have to have someone running that page, reading comments, responding to questions and making sure you’re promoting the growth of that group.”
You may not have money to hire freelancers or a public relations firm to run your Facebook page or Twitter account, but you can still heed Gatti’s advice. Whether you own an Amazon Store, sell products on your website or have a brick and mortar store, you need to follow suit and copy exactly what the major retailers are doing.
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- Small Business Saturday Gets A Big Boost From Social Media
- Social Media Marketing Explained ~ Smart Phones, Facebook, Twitter
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