Once you get on board the social media bandwagon (and it’s important to get on sooner rather than later), you’ll have to compete more effectively by using SEO practices. When it comes to marketing your business through social media, your job is to beat the competition online through social skills and marketing. You’re not there to have fun conversations, although that’s a nice byproduct. Major companies don’t invest thousands of dollars for the purpose of talking to customers as a form of enjoyment, and neither should you. Think SEO on LinkedIn, Facebook and Twitter. Online PR News reminds us of this in its story, Social Media Marketing Strategy: SEO plus SoMed Maximizes Results:
Irbtrax founder, [Scott Moir] understands that at their core Social Media Marketing and Search Engine Optimization have a lot in common…
- SEO seeks to increase traffic by improving a company’s organic Page Rankings or enhancing Search Engine Results Pages (SERP’s) for a particular keyword phrase.
- Social Media aims to increase traffic using third party platforms like Facebook, Twitter, or Blogging.
- SocialMedia (SoMed) focuses on the quality of outbound content. SEO emphasizes quality inbound links.
- SEO strives to optimize a website for search engines while enhancing visitor experience resulting in higher conversions.
- SoMed seeks to increase the sharing of content while improving visitor interactivity to generate business.By combining these practices a business that depends on the Internet for all or part of their prosperity will put itself in a position to maximize its return on investment, increase Internet visibility and gain a competitive advantage.
Don’t do anything on any social media website off the top of your head. Learn and use SEO optimization rules to garner interest in what you have to offer.
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