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Balancing Social Media Marketing with Other Business Tasks

June 29, 2010 By 15 Comments

Ask any entrepreneur who has any success with social media marketing, and you’ll find out the truth about it: This form of marketing is pretty labor intensive. You won’t be effective if you approach it in a hit or miss fashion. If you’re not careful, it can consume all of your time. You have to ensure that doesn’t happen.

Limit Time on Social Media Marketing

Some entrepreneurs find social media marketing addictive. When you work alone especially, social media marketing can become an outlet and a means of socializing and interacting with humans using technology. The problem is, you may not make any money the same day you’re messing around on Twitter, talking about the latest in news and events. It’s easy to excuse the behavior and call it “community building,” when you’re really wasting time. Allocate 30 or 60 minutes to social media marketing tops each day. Larger businesses pay staff and outside consultants to spend a lot of time on social media channels, while they deliver products and services, and make money. It’s on you to do it all, and you don’t have precious time to spend for the sake of social media marketing.

One Part SMM, Two Part SEO

For every minute you spend on social media marketing, spend two minutes on search engine optimization (SEO). The two should overlap, which is fine, but you should do strictly SEO activities when you’re on social media channels. For example, it’s fine to post a tweet on Twitter that includes a keyword that you took the time to research, and that will give you more web traffic. Focus on general SEO and not just social media optimization work (SMO) so that you don’t put all your eggs in the social media basket.

If you’re spending too much time on social media marketing, and not seeing a return on your investment, it’s time to reevaluate your marketing strategy.

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  • http://ResourcePoint.net Guy Siverson

    Great article.

    One way I find some balance in SMO is by using utilities that package my efforts together as one.

    * Ping.FM
    * OnlyWire.com
    * Social ADR

    These are three of my own personal favorites that I use frequently.

    I would like to see an article from you related to blog and forum posting strategies that work.

    Thanks for your excellent information.

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  • http://unemploymentoffices.net/ Amanda from Unemployment Office

    Good take on not putting one’s eggs in one basket. I think social media and SEO really has to go hand-in-hand. People rest in social media but SEs don’t, traffic keeps coming no matter what time of day. I’ve even read one blog post saying it differently that social media has to be the main focus and not SEO which is downright suicidal in any marketing endeavor.

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  • http://www.socialmedianews.com.au/ Social Media News

    I agree with my own social media marketing/ advertising strategies that alot of human input is required to consistently get the most out of the social networks.

    We have to find ways to automate the process in its entirety.

    For example, on my site http://www.socialmedianews.com.au whenever i publish a new article i have setup software that automatically distributed my content to Hellotxt.com

    Hellotxt.com then distributes my content to about 50 social networks i have signed up to (yes initially that was a very long winded manual process on my part).

    But now the process is entirely automated. I post an article, my site automatically sends it to Hellotxt, and Hellotxt then automatically sends it out to about 50 social media sites.

    This then attracts users from a multitude of demographics – basically directing free social media traffic back to my site.

    In my eyes developing smart systems like this to ‘do the work’ for you is really beneficial to your long term social media marketing strategy.

    Would be good to hear some other tactics people are employing to enhance their social media marketing.

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  • http://www.colapinhandbags.com/ Designer Handbags

    I agree with the writer. I do believe you will developi smart systems to use in the real life.

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  • http://top-earning-tips.blogspot.com Daniel Sharkov

    Doing social media marketing, article marketing, search engine optimization, etc. at once can really prove a daunting task. In my opinion after starting a blog or a website, one should create himself some kind of a schedule. With its help you can use your time more effectively. I am also spending a lot of time on social media sites, but the results aren’t actually very satisfying. Seems like I’ll have to rethink my strategy.

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  • http://ownlimited.com ownlimited

    hi Daphne. Your analysis is sufficient to awaken me. so far I only think about marketing through social media. turns out it is wrong. thanks for sharing great article. for your success.

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  • http://www.wellbeinguniverse.com Alternative Health Products

    A good analysis of the situation and good advice. I often find myself messing around with Twitter and Facebook and most of time it is a waste of time.

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  • http://www.eukhost.com/affiliate/ George || Affiliate Marketer

    What i feel is like social media marketing is the best way to get the most nice market ,that can bring the most out of it.so that there could be social network to always work on and an instant traffic..
    i got some huge traffic from social media,there are some business networking site to ,where you can create the network.

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  • http://www.cirtexhosting.com/ Website Hosting

    lot of PR officials can do social media stuff. But as social media penetration gets greater and greater and more applications are created and as more and more things happen that can only be done on social media, I think it will require a lot of time and it is a job that will last.Its a grate option to make money online..

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    Cheers for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your website with more information? It is extremely useful for me. Regards, Sunshine.

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