Use promotions on social media to get more buyers, subscribers and readers. It’s amazing the interest that you can generate from a well thought out promotion, and you’ll see huge results based on how much fun you make them. Consider these ideas for promotions that have worked well for other businesses:
Coupon Game
Give coupons away on a website, but don’t let people in on the discount amount. Invite them to sign up for your email newsletter first, and then give them the discount amount in a follow up email. Offer different discount amounts on different days to keep it interesting.
Offer New Products for Free
People like to be the “first” in many things, and that includes being the first to try a new product. Take advantage of that in your next social media promotion. Before you offer a new product, offer a few for free on various social media channels. For example, the first 10 people that register for something receive the product for free.
Free Seminar
Your target audience may enjoy a free informative seminar that will help them improve their lives in some manner. The seminar doesn’t have to relate to your business, but it should meet a need of the people you serve. Teleseminars, MP3 downloads and webinars are all viable options for this type of promotion.
Lists
Get more Diggs with a promotion that focuses on writing lists. For example, “25 Ways to Grow Your Business” is a list worth writing if you’re a small business consultant. Determine the tips your market would be interested in reading about, and write as many above 20 that you can. You’ll get more Diggs that way.
Try to plan on at least one social media marketing promotion every month. It will keep you on your toes, as well as keep fans and followers interested.
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