February 7, 2012

What Social Media Marketing Means for Lead Generation

Lead generation is a high priority to any business owner who wants to grow their business. You need a certain amount of leads in order to meet your minimum sales requirement. There’s a direct correlation between the amount of leads you generate and the sales you acquire. More leads equals more sales, and social media marketing helps to boost leads.


Twitter and Lead Generation


The debate between whether small business owners should focus on initiating and maintaining conversations on Twitter, or use it as a broadcast tool, affects how you approach Twitter for lead generation.  Both methods will generate leads, but “broadcasting” sales, discounts, article titles and giveaways will generate leads faster. The response is also immediate, which means you need to prepare your website or blog to capture those leads.


Facebook and Lead Generation


The same holds true for Facebook, although discussions on Facebook are more effective for business purposes than conversations held on Twitter. It’s hard to translate interest in discussions into lead generation, but that should be the purpose of every discussion you initiate. Develop a plan for how to capture the leads you generate on Facebook.


YouTube and Lead Generation


You can do more than link to your website on your YouTube channel for lead generation. Respond to comments with helpful tips and information. Answer questions or clarify aspects of your video. Some users will follow up with you and visit your website, or contact you directly to learn more about your products or services.

Make more money by improving your plans for lead generation. Social media marketing is your ticket to more leads.

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Related posts:

  1. Lead Generation Using Social Media
  2. Social Media Marketing Basics for Newbies
  3. How to Build an Effective Marketing Strategy with Social Media Marketing?
  4. Small Business Saturday Gets A Big Boost From Social Media
  5. Kicking LinkedIn to the Curb is a Mistake

Comments

  1. Adam says:

    This is a very helpful post, I was looking for this information. Just so you know I located your blog site when I was doing research for blogs like mine, so please check out my site sometime and leave me a comment to let me know what you think.

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  2. thanks for sharing.. i like reading this posting..
    bestregards

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  3. Great site. A lot of useful information here. I’m sending it to some friends!

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  4. Thanks for the great post. I tried to look for the next article but was unable to find it.

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  5. I am currently using facebook and twitter for my business and I think they’re quite effective. I haven’t tried Youtube yet. Do you think creating videos for youtube can be time consuming? Can it generate more leads than facebook and twitter?

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  6. keno games says:

    Social Media Marketing: I have so much to say about it. I’ll start with that all my close friends are talking about it and start investing their time on it and now this is their occupation – Social Media Marketing! I can see their “job” non-stop at the news page of my facebook – personally I don’t believe it will go good for them but I’d like to see how it will go for them. I’ll send this great post to all my friends for 2 reasons:
    1. This post is awesome for my friends.
    2. They won’t be able to come to me and tell me that I don’t care/help :)

    Thanks again for a great post!

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  7. Great site. A lot of useful information here. I’m sending it to some friends!

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  8. Erik Doel says:

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  9. I know of two local businesses who rely on facebook and twitter to get nearly 90% of their business. One is an auto repair shop, the other a restaurant promoter. Of course once I get them on the first page of Google Maps that % will go down. :)
    Get on Google Maps recently posted..Response cached until Tue 27 @ 13:43 GMT (Refreshes in 23.68 Hours)

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  10. it nice post,thanks for share,i love read this helpful post.

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  11. Health Blog says:

    It is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks.

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  12. Now a days, social media is a new lead generation tool for small businesses. It is a good opportunity to promote their businesses without any charges on social media. An effective social media optimization brings quality traffic on website.

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  13. I’d have to play ball with you on this. Which is not something I usually do! I really like reading a post that will make people think. Also, thanks for allowing me to comment!

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  14. You created a site which really catch my attention! Thank you for this useful information that you have been shared. Keep it up! Anger is only one letter short of danger

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  15. Social Media marketing is excellent for lead generation.I don’t think that search engine marketing will ever provide you with enough leads but with a well reputed profile in the social marketing world you can make fortunes with lead generation.
    find name from phone number recently posted..Searching Name and Address from Phone Number

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  16. Do you people have a facebook fan page? I looked for one on twitter but could not discover one, I would really like to become a fan!

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  17. been following your blog for 3 days now and that i should say i’m starting to like your post. and now how do i sign up for your blog?

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  18. dicke titten says:

    I like your blog.

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  19. Lyndsey says:

    This is exactly what i was looking for. thanks a ton for the insightful post and keep up the great work! Respectfully, Lyndsey.

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  20. i was beginning to consider i would probably be the sole woman whom cared about this, at the least now i realize im not nutty :) i am going to make sure to look at various various posts when i get a bit of caffeine in me, adios for now :)

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  24. What I want to know is why I should care? I mean, not to say that what youve got to say isnt important, but I mean, its so generic. Everyones talking about this man. Give us something more, something that we can get behind so we can feel as passionately about it as you do.

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  25. There are certainly a couple more details to take into consideration, but thank you for sharing this information.

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  26. SJR builders says:

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  27. Namma Kudla says:

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Trackbacks

  1. [...] This post was mentioned on Twitter by Bosmol. Bosmol said: What Social Media Marketing Means for Lead Generation http://goo.gl/fb/3hpew [...]

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