It’s tough to think beyond the social media theories and statistics when you’re new to social media marketing. Entrepreneurs are in need of real life applications, and are more willing to give it try if they have examples to consider. The following is a list of social media marketing goals set by many entrepreneurs should help you make your own. Some of these goals may seem easy if you’ve been engaged with social media marketing all this time, but it’s challenging if you’re just starting out.
1. Read one ebook, one white paper and one book on social media each quarter, for one year.
2. Increase number of daily unique visitors by 20 percent in 60 days using social media marketing.
3. Publish two blog posts, six days a week that are search engine optimized.
4. Email a bi-weekly newsletter to subscribers with one solid call to action.
5. Write 10 authoritative “list type” articles each month that will make linking to it hard to resist.
6. Respond to every comment and private message on social media channels and blog, including deleting spams, the same business day, for 30 days.
7. Spend 20 percent of marketing budget on social media marketing for 90 days. Measure the results and determine how to continue.
8. Create one video tutorial or other video content every 60 days for one year. Publish it on your website and on YouTube.
Now that was easy…to write down. Actually getting this list done on a consistent basis will help to make your marketing campaign a successful one.
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