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Smartphones are quickly taking over the mobile communications market, with more and more customers adopting high end phones. Nowadays, smart phones allow users to access the web, as well as take photos and videos and effortlessly share them with others. As more users adopt smartphones, companies are also taking note of this shift by adjusting [...]
To build a brand is to build the essence of your company through the eyes and ears of your customers, colleagues, and even your competition. It’s not an easy task in any environment but it can be exceptionally difficult to do a proper job of building a brand in the small business environment without the [...]
In an era of technological innovations, many businesses are embracing the trend of online marketing as a tool to augment their business model. That is all well and good but there are many common misconceptions businesses hold about online marketing. Apart from the understanding that online marketing requires creativity and technological expertise, time, effort and [...]
When social media took flight in the days of Myspace, nobody expected it to be the way it is now. MySpace introduced the world to a new way of communication that seemed to change the life of every person. Then Facebook came along using the basics of MySpace while adding new features to enhance the [...]
What works for one business might not work for another, and Facebook, Google Plus, and Twitter each have their pros and cons. As a result, many businesses create pages on all three sites, thinking that “more is better”. However, I don’t think that’s always advisable, especially for small businesses. This is primarily because many businesses [...]
Social media has exploded in recent years due to sites such as YouTube, Yelp, Facebook, Twitter, and thousands of other social marketing websites. What really stared the trend was in 2004 at a web conference the term “Web 2.0” was coined by Tim O’ Rilley. Web 2.0 is a way for internet users to directly [...]
There are so many different social media platforms these days and tons of trends in each of those channels. As a small business, in the face of such overwhelming information, it can be difficult to determine where your time and efforts are best invested in social media. Here are five of the most promising trends [...]
Google has long favored unique content, even going so far as to punish sites that publish duplicate content. But with its recent “freshness” update, Google is beginning to focus on content it considers fresh, or of interest to users on the internet. Luckily, this recent change to its algorithm provides a few advantages to dedicated [...]
Oxygen Media and Lightspeed Research recently conducted a study, and found that one-third of young women checked Facebook before they took care of personal hygiene. The women were between the ages of 18 and 24, which may be your target market. Even before they went to the bathroom, they were online checking their Facebook account. [...]
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