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A local business has its own challenges and pluses. While the market is small, the advantage is that one can easily plan and market their services. Local businesses have to take a slightly different path to reach social media success. Here are some NEW techniques that can be useful for marketing a local business on [...]
Ahrefs, a new marketing research tool, is necessary for webmasters. Ahrefs currently supports 9 countries and over 45 million keywords. These numbers are growing and their index is refreshed every thirty minutes to keep data fresh and up to date. There are four main tools offered by Ahrefs; 1) Site Explorer, 2) SERPs Analysis, 3) [...]
Smartphones are quickly taking over the mobile communications market, with more and more customers adopting high end phones. Nowadays, smart phones allow users to access the web, as well as take photos and videos and effortlessly share them with others. As more users adopt smartphones, companies are also taking note of this shift by adjusting [...]
To build a brand is to build the essence of your company through the eyes and ears of your customers, colleagues, and even your competition. It’s not an easy task in any environment but it can be exceptionally difficult to do a proper job of building a brand in the small business environment without the [...]
The Social Media market is already fraught with different social networking websites. So, how can Google Plus even be able to compete with the networking websites like Facebook and Twitter. But, it seems that with the introduction of the Google’s announcement of Search Plus Your World, a revised search experience, it may be able to [...]
In an era of technological innovations, many businesses are embracing the trend of online marketing as a tool to augment their business model. That is all well and good but there are many common misconceptions businesses hold about online marketing. Apart from the understanding that online marketing requires creativity and technological expertise, time, effort and [...]
Mobile device security should be a major concern for those who own and use smartphones. When you obtain a new phone, a few preliminary security steps should be taken to ensure that your data is secure and your phone is safe. The folks at Veracode have put together an infographic called “So You Got A [...]
In this era of digital technology, shared information and social media you can not go a day without hearing somebody claiming they have been hacked. Athletes, celebrities, politicians and average citizens are the target of hackers who make a living by making our lives miserable. We could blame this on the hackers and those who [...]
What works for one business might not work for another, and Facebook, Google Plus, and Twitter each have their pros and cons. As a result, many businesses create pages on all three sites, thinking that “more is better”. However, I don’t think that’s always advisable, especially for small businesses. This is primarily because many businesses [...]
Social media has exploded in recent years due to sites such as YouTube, Yelp, Facebook, Twitter, and thousands of other social marketing websites. What really stared the trend was in 2004 at a web conference the term “Web 2.0” was coined by Tim O’ Rilley. Web 2.0 is a way for internet users to directly [...]
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