The days of back room meetings and secret bill signings are long gone. Anything and everything that has to do with politics is visible for all to see. This has a lot to do with the undeniable influence of internet websites and social media platforms. Barak Obama and other politicians have acknowledged the importance social media marketing and its ability to boost their popularity. This can be a good thing for some and obviously a bad thing for those who do not use social media wisely.

This upcoming election may be months away but those campaigning for a political position have already starting reaching out to the public. Social media platforms have become one of the cheapest and most effective ways for politicians to spread the word. These websites also work by giving citizens the ability to speak directly with politicians to make sure their voice is heard. When you think of social media Facebook and Twitter are the first thing that come to mind. Although they are the biggest social media brands there is still other platforms with a large base of users.

President Barak Obama and many other politicians have figured out the importance of using smaller social media platforms. In this tight race for President you will find politicians reaching out to users on websites like Foursquare and LinkedIn. Each website is built for specific reasons with users who log in to speak on a variety of issues. This week President Obama dove deeper into the world of social media by creating an account with Four Square. This move is all about networking with the public but it is being used as a form of free promotion by those at Foursquare. Sure there are millions who already frequent Foursquare but none with the world wide status of President Obama.

After President Obama signed up on Foursquare a post on the White House blog read “The White House is now on Foursquare, a location-based social networking website, which is the latest way for you to engage with the administration”. “There are over 10 million people already ‘checking in’ around the world, and now you’ll be able to discover ‘tips’ from the White House featuring the places President Obama has visited, what he did there, plus historical information and more.” Even if the economy and President Obamas ratings are not looking the best, this new move should add to his appeal because it shows that he is trying to connect with the public.

Today is the big day when Mr. Obama becomes president of The United States. The world has been awaiting this day for two months and is ready to see some changes in the White House. Hopefully, the president can begin working to fix the economy and get jobs to those who really need them. The loss in jobs has taken its toll on search engine optimization, as SEO and SEM requires small and large business as clients. When companies continuously shut down for good, there are less potential clients for SEO work. I hope that we can stimulate the economy in a way the benefits the masses and does not harm anyone.