Any company owner can benefit from hosting and publishing a podcast. Regular podcasts are popular among fans, but also search engines. Your website may rank higher because of it. Here are a few ideas for content for a weekly or bi-weekly podcast show: News and Commentary When you’re opinionated, and have a talent for providing [...]
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How to Turn Twitter Followers into Email Subscribers
Email marketing is more effective than Tweeting in many ways. Rather than choose one over the other, you should be working on both in this way: Turn followers into email subscribers. You’ll have more space to entertain, educate or enlist, and you can directly sell in an email. You can’t add a shopping cart, or [...]