Ok, so I’m pretty sure most of the folks reading this aren’t naive enough to think that email marketing is going away anytime soon, but it is always good to remember that it’s a weapon we have in our holsters that we sometimes forget to use. In my opinion there are still several reasons that [...]
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How to Turn Twitter Followers into Email Subscribers
Email marketing is more effective than Tweeting in many ways. Rather than choose one over the other, you should be working on both in this way: Turn followers into email subscribers. You’ll have more space to entertain, educate or enlist, and you can directly sell in an email. You can’t add a shopping cart, or [...]