February 10, 2012

Using Social Media Sharing to Boost Email Click through Rates

You may not have considered it before, but there’s a reason why some of the emails you receive include a social media sharing option: Emails with social media sharing options get higher click through rates than those without. The percentage of increase is nothing to sneeze at, either. For example, including a Twitter sharing option [...]

Constant Contact Makes Social Media Easy

constant-contact

If you’re not one of many small business owners who use the email marketing services of Constant Contact, you should seriously reconsider. It’s easy to use, the templates are user friendly, you can build subscriber lists easily and the monthly fee is so affordable, it’s a no brainer. The exciting news is that Constant Contact [...]

How to Turn Twitter Followers into Email Subscribers

Email marketing is more effective than Tweeting in many ways. Rather than choose one over the other, you should be working on both in this way: Turn followers into email subscribers.  You’ll have more space to entertain, educate or enlist, and you can directly sell in an email. You can’t add a shopping cart, or [...]

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