It’s not enough to engage in social media marketing; you have to measure the results. That’s the only way to know whether it’s working for your business. You’ll also know where and how to make improvements if certain aspects of your marketing strategies aren’t working. Criteria for Measuring Results Measure the results of your social [...]
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How to Turn Twitter Followers into Email Subscribers
Email marketing is more effective than Tweeting in many ways. Rather than choose one over the other, you should be working on both in this way: Turn followers into email subscribers. You’ll have more space to entertain, educate or enlist, and you can directly sell in an email. You can’t add a shopping cart, or [...]