In today’s world, running a business without the aid of internet is like hitchhiking across Alaska without getting on ice-skates. Internet marketing, in fact, serves online businesses as those much needed ice-skates to push and pull them through the crevices of virtual world.

That is the biggest reason we see such a huge number of online businesses resorting to the expertise of some credible and experienced web marketing firm, which promises to deliver them the visibility needed for survival and progress in this highly competitive (it is better if you read it as combative) world.

Social media is the name of the game in present times. It definitely adds the missing element of increased interaction between businesses and their users, minimizing the role of various intermediaries unlike past, thus becoming more enticing for masses on the web.

This article serves readers quite proficiently in helping them optimize two of the most popular and effective social media platforms, i.e. Facebook and Twitter, leading them to their desired level of visibility on these platforms.

How to best optimize your Facebook Pages

Optimizing your Facebook Fan Pages in the best manner pertains to segment them like:

SEO Title: Make sure you choose to set your page title with one of the major keywords of your niche. Remember, Page Names serve as the most influential means of searching any Fan Page on Facebook.

Meta Description: Unlike what majority of people seem to perceive, Meta description counts a lot in your Facebook Fan Pages as well. You can furnish “About” field in your Fan Page’s “Basic Information” tab, expanding up to 140 words to make the best use of it.

Going The Extra Mile For Better Search Results: You might be surprised as well as pleased to know that Facebook endows each of your status updates on your particular Facebook Fan Page a separate page of their own (you might click the timestamp of any of them to see it yourself). Even if you post a standard status update on your Facebook Fan Page, it will extract that page’s SEO Title from the first 18 characters of that status update, by default. In case you post a link to your Fan Page wall, you will be served with the option of “Say something about this link…” – making the first 18 characters the SEO Title for that particular status update.

How To Best Optimize Your Twitter Profiles

Twitter behaves quite differently from Facebook Fan Page concept, not offering you much of the conventional SEO elements, but there are still few important things that can help you optimize it in a better manner.

SEO Title: In Twitter, you can treat your name under Profile Settings as well as your username as the title tags of your specific profile. Therefore, furnishing your username with some important keyword can serve your benefit.

Profile Image: You can use your profile image for optimization purposes as well in your Twitter profile by selecting your name as the filename. This will let Twitter automatically use that name as the ALT tag for your Twitter profile image.

Going The Extra Mile For Better Search Results: With Twitter, your profile bio information can serve you extra mile for improved search results, especially in case of services like Klout. Klout uses your bio information on Twitter profile as its own profile description.

Social media platforms are contributing increasingly in guiding highly relevant traffic to online businesses. For any social media marketing firm, heeding to the tips mentioned above for improved social media optimization of their business will result in pulling an improved inflow of high quality web traffic.

Author Brio: I am online internet marketer and blogger; I am currently working in a USA based internet marketing firm, which is providing different internet marketing services, e-g.  Like link building, SEO services, PPC management, and social media optimization. Visit our blog for internet marketing tips.

Google has been using snippets automatically generated from websites to show as instead of the Meta description. Only until recently, the last few years, have Google and the other search engines began to recognize the use of custom generated Meta tags that webmasters have inserted into the HTML code to show up in the search engine rankings. The search engines in their early stages would pick and chose parts of the website and use that as the description that showed up in the search engine results. If the tags are left blank the search engines will chose a snippet from the page and use this as the description.

It is always advisable and suggested by search engine optimization professionals to take advantage of and use Meta title and description tags on every page on your website. DO not use the same title and description on every page as this is not descriptive and will not help internet searchers.

The reason search engines changes their algorithm to allow the spiders to remember the meta description tags is for webmasters who want to increase their click through rates. Webmasters can tweak and change what shows up in the search results to maximize click through rates (CTR) from browsers and reduce bounce rates. Make sure to use a highly descriptive title and description that is both human friendly and search engine friendly. What this means is use keywords, preferable long tail keywords, but do not over use keywords to the point where it become unreadable to humans. Make sure everything flows smoothly and makes sense.

As of lately the search engines have been placing less emphasis on the Meta title tag, Meta description tag, and Meta keyword tag. It has become too easy to manipulate these attributes into misleading searchers to your site. It is not to say that these fields have no impact in regards to SEO and SEM. They title and description tags are great places to have keywords that comprise complete sentences. No longer must you only focus on the search engines (SEO), but now you must make it readable and compelling to searchers (SEM).

The Meta title and Meta description tags are very important aspects to help increase click through rates. If the Meta tags are missing keywords or are unreadable to humans, then they will ultimately fail. Using Google’s AdWords Tool can help target specific keywords that are receiving large volumes of searches with limited competition. Once the keywords are chosen you must manipulate them to flow into sentences that can sell your product or service. The Meta title tag should not exceed 70 characters. The Meta description tag should not exceed 150 characters. Anymore characters will not show up in the search engine results, rendering them useless in terms of SEM. They still are valuable for SEO purposes as the Meta title will still show up on the blue bar on the top left of your website. The Meta keywords tag has no more relevance for SEO purposes. All the emphasis has been moved to links and content. Just remember that the Meta keywords are losing value in the algorithms as we speak.