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To build a brand is to build the essence of your company through the eyes and ears of your customers, colleagues, and even your competition. It’s not an easy task in any environment but it can be exceptionally difficult to do a proper job of building a brand in the small business environment without the [...]
Business owners make the mistake of throwing up a Twitter badge on their website, and expect to get a slew of followers as a result. Put yourself in their shoes and ask yourself the simple question: Why? Yours is not the only website they’ve visited that day with a similar service, product or brand. What’s [...]
Many amateur and seasoned bloggers underestimate the power comments can have within their blogs. The comments section of a blog gives a huge clue into the content and quality of a blog. Many readers will click on a post title that they find interesting and before reading the actual piece scope out the comments section [...]
One of the key internet marketing tools in the recent times has been the use of social media sites. Whether for the purpose of marketing one’s product or to find freelancing work, social media sites have come up to be the one of the best alternatives in marketing tools. It all depends on how one [...]
Social media promotions help to breathe life into your marketing efforts, if you do them right. It will have the opposite effect if you make mistakes, which can drive people away. Mistake #1: Don’t Announce Winners The assumption that most people will draw when you don’t announce winners to your giveaways or contents is that [...]
You might think that restaurants are exempt from social media marketing strategies. After all, restaurants are local, and you can’t really keep people engaged with ongoing posts, discussions or tweets, right? Wrong! Social media marketing is helping to boost the sales of fledging restaurants, and it can help yours, too. Consider using Twitter to market [...]
Facebook and Twitter, Twitter and Facebook…that’s all you hear about these days when there’s a discussion about social media. What happened to LinkedIn? You can’t afford to kick it to the curb if you’re a business owner. In a few ways, you’ll get more return for your investment using LinkedIn than Facebook or Twitter, especially [...]
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New Jersey Teacher Disciplined for Facebook Comments
By now anybody and everybody on Facebook should know that there is certain things you should not post for all to read. There is really no excuse for making a mistake with social media comments when you can take your time to proof read and delete unnecessary words. Some social media mishaps are funny but [...]