Google has recently updated their Page Rank and their ranking algorithm. This is a good for some webmaster and a stressful time for others. Luckily the new update has shed some more insight as to how Google ranks websites and how to increase your websites Page Rank.

Looking into many websites I host and manage for search engine optimization clients, I noticed that newer pages seemed to show a sharp increase in page rank, while static older pages had lower page ranks. What this means is that having new, fresh, updated content on your website is a good thing. Google definitely loves to see new content on the web and the newer and more original it is the better off your website is.

Do not forget to make sure your content is keyword rich and you have properly research niche keywords for your website. Niche keywords will ensue that your site reaches the top of the search engines for these terms.