February 10, 2012

Storytelling Skills for Your Business

seo storytelling social media

The companies that are most memorable to you are those with great stories. You may have heard the one about two college dropouts that started a computer business in the garage, or the single mom on welfare who started writing a fiction series that no one wanted at first. Whether the stories you hear about [...]

Pay for Premium Domain Names

domain

If you’ve balked at paying more than $9 for a domain name in the past, you should consider changing your mind if you want to excel at search engine optimization in 2010. A premium domain name is costly upfront, but it does make marketing much easier, less costly and more relevant to the search engine [...]

Promote Your Podcasts on Social Media Channels

podcast

Search engines favor podcasts above written content on websites. If you enjoy speaking more than you do writing, you should be podcasting. It’s easy to do from home, and you don’t need to build a studio to start your own show. All you need is a telephone and Internet access to use broadcasting services like [...]

Why Begging Doesn’t Work in Social Media Marketing

begging-seo

Begging people for their business shouldn’t be a part of any marketing campaign, but there’s something about social media marketing that seems to draw out the worst in some people. Perhaps the pressure is heightened because you more quickly measure the results. Maybe some entrepreneurs feel that their at the mercy of a handful of [...]

How Well Do You Do at Email Conversations

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When polled about their social media habits, women between the ages of 18 and 24 reported that 57 percent of women talk to people on the Internet more than they do face to face. You need to know that as a business owner, because it impacts customer relationships and retention. If you’re not comfortable with [...]

How Landing Pages Can Undermine Social Media Marketing

landing-pages

The main objective of social media marketing is to drive traffic to your website where fans, followers and readers can take action, such as make a purchase or request your services. The error that too many entrepreneurs make is directing traffic to an awful landing page on the website. Many of the mistakes are easy [...]

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