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It’s unnerving as a small business owner to think that some customer out there would invest their spare time in writing a blog that defames, slanders or tells the shameful truths about your company. The Internet is powerful, and the little guy can use it to take out revenge against anyone they don’t like, include [...]
“We will be a social media powerhouse. This deal is a game-changer,” said former AOL CEO Randy Falco on a conference call in March 2008, regarding its purchase of social media network Bebo for $850 million. It was supposed to be the rival to Facebook. Just two years later, AOL has sold BEBO to an [...]
Coca-Cola is so famous, and infamous, that it’s a currency in at least one country. There are very few people on the planet left that are not familiar with the brand, and yet the company feels compelled to establish its brand on social media channels. Coca-Cola seems to understand something that struggling small business owners [...]
Yahoo! and Facebook are combining forces to make social media even more accessible to users. If you use Yahoo! Mail for sending and receiving emails, you’re probably used to checking it multiple times per day. Imagine being able to post content on Facebook when you get to your Yahoo! page, or being able to find [...]
Social media promotions help to breathe life into your marketing efforts, if you do them right. It will have the opposite effect if you make mistakes, which can drive people away. Mistake #1: Don’t Announce Winners The assumption that most people will draw when you don’t announce winners to your giveaways or contents is that [...]
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